Did you know?

Did you know that the size of t👍he online gambling market in the United Kingdom reached $7.8 billion (£6,472,284,000.00) in 2022? It’s true – and, according to leading researchers, this number is set to increase to an astounding $11.0 billion (£9,132,090,000.00) by 2028.

It's no secret that gambling is one of the most popular pastimes in the UK. With the pastime now accessible online thanks to a myriad of renowned sports betting and casino sites, more and more Brits are placing bets on their favourite sports, slots, and table games, either from their laptop devices or smartphones. Join us as we crunch some 💧numbers and take a closer look at the data behind online gambling in the UK.

A Brief History of Gambling in the UK

The latter, together with the Gambling Commission established in 2007, is responsible for regulati𝔍ng gambꦚling within the UK and ensuring that all operators adhere to a strict set of rules.

Gambling in the UK: Insights and Statistics up to 2022

So, just what are Brits betting on, and how? Let’s look at s💦ome recently recorded data below.

The National Lottery

Overall Participation and Gender Disparities

National Lottery Reigns Supreme, Scratchcards and Sports Betting Follow

As we mentioned previo🍷u🔯sly, the National Lottery remains by far the most popular form of betting among the British public.

Scratchcards are the second most popular, with 7.10% of the population having taken part in March 2022, followed by sports betting (5.2%). Betting on horse races made up 3.5%, while 3.4% participated in online slot machines and instant-win games, and 2.1% for bingo.

The least popular form of online gambling was for virtual gaming at online bookmakers, with just 0.1% of the population having dabbled in this still-growing sector. Other virtual forms of gambling saw just 0.4% betting on virtual dog races, which increased slightly to 0.5% when also taking ꦏvirtual horse racing into a⭕ccount.

Casino games as a whole recorded a total of 0.8% among British gamblers; as for poker played at pubs or clubs, a mere 0.2% took part.

How Did COVID-19 Affect Gambling in the UK?

COVID-related lockdowns brought land-based gambling establishments to a complete halt in the beginning of🎶 2020, with these venues having to shut down indefinitely to protect the public’s health.

Consequently, remote gambling (using the internet, radio, phone, television, and other devices that do not require physical presence of the punter) saw an increase, with remote casinos growing by 22.5% in the wake of the pandemic.

Between 2020-2021, those that gambled the most in the UK fell between the age bracket of 45 and 54 years old, representing 32.8% of a survey carried out by Statista.

The below stati🦩stics were recorde🍬d from April 2020 to March 2021:

A study carried out by the University of Bristol (published in May 2021) showed that, although men and women gambled less frequently during lockdown, online gambling increased six-fold among regular gamblers. Men were 🐽more likely than women to gamble, as well as those who were struggling financially before the pandemic began.

The same study also found that, with live sporting events having been suspended at the very beginning of lockdown, increased revenue was reported o🎉n esports betting being that most events within this sector proceeded෴ as normal.

Moreover, in May 2020, the BBC reported an all-time high in online search interest for online casinos, particularly in the cities of Hull, Stoke-on-Trent, and Bradford.

Current Market Landscape, Market Share, and Key Industry Trends

As COVID-relatꦇed restrictions were lifted, people in most retail sectors began returning to their usual habits, and 𝕴the size and value of the UK gambling market is now getting close to what it was before the pandemic.

Rising Costs, Consumer Behaviour, and Tighter Regulations

However, the industry is not yet out of the woods, so to speak. Due to the current inflation, as well as the considerable increase in the cost of living, the UK gambling market is again having to adapt to a new normal. Said inflation, together with labour market shortages, are both causing problems for high street gam😼bling businesses by driving up their costs, the latter of which are already struggling to make a decent profit.

Moreover, a survey carried out by YouGov months before the current spike in energy costs indicated that 18% of gamblers interviewed planned on taking a break to cope with increased expenses. Another 32% said that they would decrease their usual gambling expenditures, while 11% admitted that the increaไsed cost of living was having a considerable impact ♔on all areas of life.

In addition, the UK Gambling Act is due for a review by the government, who i🐟ntend on introducing tighter, more restrictive measures for operators to follow to curb problematic gambling.

Shifting Strategies: UK Gambling Operators Target Recreational Customers for Long-Term Growth

As a response to the above challenges, ⛎gambling operators are now shifting their marketing and acquisition strategies to attract more “recreational customers” who are motivated by entertainment and fun, rather than high stakes.

The main aim here is to potentially yield high margins while building sturdier customer loyalty over time. Recent statistics show that 56% of UK gamblers have used smartphones for online gambling in the past year, with 39% gambling at least once a week compared to 30% who gamble monthly. Furthermore, 36% of UK gamblers say they gamble for the enjoyment and entertainment it provide🐬s.

What Does the Future Hold for the Online UK Gambling Market?

With digi𓃲tal entertainment increasing in popularity, the online gambling market has the potential to expand and innovate, including through the use of AI and VR (Virtual Reality) technology.

The UK gambling industry plays a crucial role in the country’s economy, with the online sector currently the main rev🐻enue generator. As such, the latter is poised for a projected takeover, particularly with the rise of new online bookmakers entering the market and multiple land-based venues being forced to close due to the pandemic.

There are presently over 175 online bookmakers estimated to be in operation, and 30 million gamblers registered in the UK. Out of these, 10.5 million prefer gambling online rather than in physical betting shops. This shift mainly focuses on younger people, as older generations still appear to be largely distrustful of online operators. Young people also shoඣw a marked and increased familiarity with the ཧinternet and modern technology, including the use of mobile devices and smartphones.

Another principal factor to note here is that online bookmakers offer features that are not found at brick-and-mortar establishments, such as enhanced o༒dds, bonuses, augmented gameplay, and tailꦅored promotions.

Having said all this, with a predicted AGR (adjusted gross revenue) of 5.20% by 2025, it seems safe t🍸o say that there will always be a market for land-based ca🧸sinos.

Sources